Nathalie Nahai is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson), now translated in 7 languages. Her work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.
One of the foremost experts in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, PwC, Unilever and Harvard Business Review, to name a few.
From psychologically optimising the customer experience to creating engaging content and building reputational resilience, Nathalie’s work explores how brands can apply the latest insights from the worlds of psychology, neuroscience and behavioural economics to succeed online.
Nathalie speaks internationally on the digital application of behavioural sciences, hosts The Hive Podcast and Seeking The Self, and contributes to national publications, TV and radio on the subject of online behaviour (recent series include BBC Radio 4’s Thought Cages).