Today he runs Performance Insights, providing deep-dive insights into Formula One, and working alongside some of the sport’s greatest stars. He regularly features in the media, working with organisations including the BBC, Sky Sports and ESPN, and consults for a range of companies involved directly in Formula One today.
Mark’s management career in Formula One included more than a decade on the management board of the highly successful, race-winning Jordan Grand Prix team, running the world-famous Cosworth engine business and establishing the commercial arm of Red Bull Racing which went on to become 4-times World Champions.
During his career, he has worked with many of the sport’s leading drivers, including former World Champions Ayrton Senna, Michael Schumacher and Jenson Button.
Mark’s career in Formula One started in 1983, spending seven years working in the media and as a consultant to Philip Morris International before joining Eddie Jordan’s fledgeling Grand Prix team in 1990.
He was a member of the team’s management board, having full responsibility for the team’s day-to-day marketing and commercial activities.
He became part of the newly created Red Bull Racing management team in 2004, and was invited to lead Cosworth’s return to Formula One as an engine and technology supplier in 2010, overseeing its supply of one-third of the teams on the starting grid.
Along the way, he founded Status Grand Prix, which won the 2009 Motorsport World Cup of Motorsport and became a race-winning team in junior formulae as well as competing in the Le Mans 24 Hours sportscar race. He helped develop the new hybrid petrol-electric engine regulations introduced into Formula One in 2014, and recently published his second book – ’The Business of Winning – Strategic Success from the Formula One track to the Boardroom’.
Between 2005 and 2009 Mark was motorsport consultant to Disney Pixar on CARS and CARS II.
• High-performance teamwork
• Safety & risk management
• Change management
• How a data-driven environment such as Formula One encourages continuous improvement
- Through keynote speeches, presentations and interactive Q&A sessions with delegates
- Workshops designed to provoke discussion and generate valuable take-aways
- Moderated appearances by Formula One stars keen to share a winner’s perspective
- All available as online virtual delivery