When you go to the cinema there will be a different price for adults compared to senior citizens and most people are OK with that…. but would you still be OK if there was a different price for men and women?
Yes or no? Well that’s what achieving the right business pricing is about.
A thought leader in his field, Grants main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002, he sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests.
Using his Sales expertise, Grant Leboff helps business, with the latest sales strategies, emphasising the implications poor pricing can have on your business.
He is a highly sought after consultant, mentor and speaker, and constantly makes presentations at conferences and events all over the world.
Grant is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
Grant has been giving an online presentation – ‘The Marketing Conundrum – How does business communicate with prospects and customers during and immediately after a COVID-19 pandemic?’ which has been proving quite popular.
To learn a little more on getting the right pricing, watch Grant’s latest VLOG.